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"I met this guy Jay Z years ago. I sat next to him at lunch, and I didn’t know much about bippity boppity. I said to him, who was the first rapper? I didn’t know what else to say. He gave me a few names that sounded like bippity boppity, and I said, “Would you consider James Joyce?” He said, “Who dat?” So I sent him a complete works of James Joyce. It sounds pure rap. "
Read MoreThis commercial aired a few years ago, but with Kevin Durant quickly becoming one of the best scorers and developing an impeccable brand and The Mo Williams Academy becoming a basketball development brand to be reckoned with, I think the commercial needs to be revisited for a those reasons, plus the cross disciplinary effort which went into making it a success. DJ Quick was the composer and producer overall for the commercial and the beats, the NBA players created the lyrics and the commercial was directed by Andreas Nilsson.
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